India's ₹131 Lakh Crore FD Market Goes Digital

Blostem enables digital FD distribution at scale, tapping into India's massive fixed deposit market with embedded, API-first banking rails.

The Massive Opportunity in Digital FD Distribution

India's Fixed Deposit market stands at a staggering ₹131 lakh crore (approximately $1.6 trillion) — making it one of the largest savings instruments in the world. Yet, the vast majority of FD bookings still happen through traditional bank branches and legacy digital channels.

Blostem is changing that.

Why FDs Are Ripe for Digital Disruption

Despite being India's most popular savings product, FD distribution has lagged behind in digital adoption:

Branch-dependent: Most FDs are still booked at physical bank branches
Single-bank experience: Customers typically only see rates from their primary bank
Manual processes: KYC, documentation, and account opening remain paper-heavy
Limited comparison: No easy way to compare rates across multiple banks

Blostem's Role in the Transformation

Blostem's API infrastructure enables fintech platforms to offer a completely digital FD experience:

Multi-bank comparison: Users see rates from 10+ banks in one view
Instant booking: End-to-end digital flow from selection to confirmation
Embedded experience: FDs offered natively within apps users already trust
Automated compliance: KYC and regulatory requirements handled at the API level

The Scale of Impact

With Blostem powering FD distribution for platforms like Upstox, Jupiter Money, and MobiKwik, the impact is significant:

Millions of users now have access to multi-bank FD comparison
Average FD booking time reduced from days to minutes
Bank partners see new distribution channels they couldn't access before
Customers consistently get better rates through comparison

What This Means for India's Savings Landscape

The digitalisation of FD distribution isn't just a convenience improvement — it's a financial inclusion story. By bringing FDs to the apps that millions of Indians already use, Blostem is helping more people access competitive savings products regardless of which bank they currently use.

The ₹131 lakh crore market is moving digital, and Blostem is building the rails that make it possible.