Upstox Goes Live with Blostem's FD Marketplace

Upstox Launches FD Investments Powered by Blostem

Upstox, one of India's largest discount broking platforms with over 10 million users, has gone live with Fixed Deposit investments powered by Blostem's multi-bank infrastructure.

This partnership represents one of the largest FD distribution launches in India's fintech ecosystem.

Scale of the Launch

The numbers speak for themselves:

• 10M+ users now have access to FD investments through Upstox
• Multiple bank partners offering competitive rates through Blostem's aggregation
• Seamless experience — users can book FDs without leaving the Upstox app
• Under 7 days from integration start to production go-live

Why Upstox Chose Blostem

Upstox evaluated multiple approaches to adding FDs — direct bank integrations, other aggregators, and building in-house. They chose Blostem for three reasons:

• Speed: Direct bank integrations would have taken 6+ months each. Blostem delivered in days.
• Multi-bank access: A single integration provided access to 10+ banks immediately
• Compliance: Blostem's infrastructure handles all regulatory requirements, reducing Upstox's compliance burden

The User Experience

For Upstox users, the FD booking experience feels completely native:

• Browse FD options from multiple banks with real-time rates
• Compare tenure, rates, and features side-by-side
• Complete KYC verification if needed
• Book FDs instantly with auto-confirmation
• Track investments in the existing Upstox portfolio view

Impact on the Market

The Upstox launch demonstrates that Blostem's infrastructure can handle scale. With 10M+ potential users, this partnership validates the reliability and performance of Blostem's API platform under real production loads.